AM3 Gold Nato

by March LA•BLos Angeles

470 €

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Why it is a must-have

March LA.B introduces its boldest timepiece to date through the AM3. Inspired by muscle­car culture, the AM3 maintains a vintage quality without neglecting the sophistication that is synonymous with March LA.B. The masculine proportions and perforated leather strap pre­destine this particular timepiece as a staple for the fast and fashion­minded man.


38 mm cushion PVD gold case
Swiss quartz analogic movement
Caliber RONDA 517 / 3 hands (day/date)
Green and black dial
MARCH customized date
Anti-reflective domed mineral sapphire coating
Kaki NATO band with gold buckles
Screwed case back
Screwed crown
Waterproof 10 ATM / 100M
Made in France

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March LA.B is a France-made luxury timepiece brand with headquarters in Los Angeles, California and Biarritz, France. Striking a balance between modern L.A. style and French heritage detailing, the brand’s designs embody opposite yet complimentary aesthetics and create a new transversal time zone. Rooted in vintage inspiration, these timepieces are refined in their simplicity and assert the philosophy that less is more.